Creative Direction Marketing ServicesCREATIVE SERVICES



A marketing driven and full featured e-commerce web site for FlowerArt.net headquartered in Kokomo, Indiana.

















CREATIVE DIRECTION NEWS

Creative Direction announces a new way to make direct mail audiences self qualify and respond immediately.

Kokomo, IN / March 6, 2009 - In today's tough economic business world, survival depends on generating more sales now. And powerful direct marketing programs can help make that happen. Direct mail is expected to account for 53% of all US advertising spending in 2009, according to the Direct Marketing Association Fact Book. And in January of this year, ChoiceStream reported that 41% of US Internet users surveyed say they paid more attention to advertising that was personalized. Not surprisingly, nearly 40% said they were more willing to click on such personalized ads.

Creative Direction has a new way to make direct mail even more personalized to the point where targeted audiences self qualify their interest immediately, responded faster, and instantly became a lead ready to be converted as a sale. It's called ProspectworX.

Here's how it works. A mailing piece is sent with a powerful offer designed to elicit a strong response. Recipients self qualify their interest and respond immediately by logging on to the special web site PURL ("Personalized URL" like www.CreativeDirection.com/ProspectName) printed on the mailer, so they can find out more about the offer right away. When the respondent logs on to the personalized web site page, not only do they find what they were looking for, the assigned sales person is instantly alerted by e-mail or text messaging with the respondent's complete contact information. The sales person promptly follows up with a call to convert the sale. An additional study conducted by Veritis Communications showed that 57% of respondents felt that a personalized follow-up communication was more effective in driving their decision-making.)

Not only does ProspectworX work with direct mail, it also works with any data driven communications program. As part of the program package, Creative Direction provides a secure online administrative web site so clients can get real time reports to measure program activity.

A Creative Direction client, one of the nation's leading dairy industry publishers, used ProspectworX to get highly targeted media influencers, planners and buyers to self qualify their interest and respond to an offer. From the 670 records on the database, 221 took up the offer to go to the landing page, and 167 signed up for the offer by submitting a form. That's a response rate of 33% and a sales conversion rate of 25%.

Creative Direction will provide an online demonstration of this technology and process to interested parties.

Dedicated to help businesses grow, Creative Direction is a marketing communications practice specializing in direct response and online marketing and is headquartered in central Indiana with offices in Florida and central Kentucky. The company has provided direct mail, online marketing, broadcast, print advertising, outdoor, public relations, corporate identity, collateral, e-commerce and other services to a diverse roster of clients in a wide variety of industries. For more information, visit the company's web site at www.CreativeDirection.com. To contact Creative Direction, call 765-883-8431 or send e-mail to Info@CreativeDirection.com.

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