CREATIVE DIRECTION NEWS

Hamilton County, Indiana's Wyatt's Guns new web site is launched with a bang by Creative Direction.

CICERO, IN / April 21, 2009 - Business is booming at Wyatt's Guns. Literally. The founder of the well known gun shop in Cicero, Indiana, has just completed building a brand new facility unlike any other, at the same location of his previous store. Creative Direction was selected for the web project because it required an experienced and talented web development team that also had considerable experience in the shooting sports industry. The site, www.WyattsGuns.com, is the first of two firearms related web sites to be created and put online by Creative Direction this month. The other is for Elite Iron, a weapons and sound suppressor solution company in Montana, which will be introduced later this week.

Wyatt's Guns was founded in 1992 as a place where firearms, law enforcement, and hunting enthusiasts and collectors could go to purchases guns and accessories and have a cup of coffee with friends. "My dream was to have a place where people could go to buy, sell or trade guns and enjoy shooting sports and camaraderie of like-minded friends," said Miles Wyatt, founder. "Our new building takes this dream several steps further in adding an indoor shooting range and a classroom for safety and educational purposes. Our slogan, 'Safety, Service and Education of the Highest Caliber', is more than just a marketing theme as each service component of the business has been structurally built into the building."

Wyatt's Guns indoor range was designed with an extreme emphasis in safety. In fact, the facility uses the most advanced space-age Ballistic polymer™ as backstop material. Mr. Wyatt also built a modern classroom to conduct educational courses such as Firearms Safety, Proper Gun Cleaning Techniques and Maintenance, Shooting Range Etiquette and Action Shooting.

The new retail area is like no other. Guns, ammunition and accessories displayed in the showroom wrap all the way around the huge sales floor. There's always plenty of space and stools for customers to sit and talk, and there is always a large inventory of new pistols, rifles, and shotguns on hand. The all-brick store has parking that can facilitate up to 40 cars. "We are very proud of the new Wyatt's Guns web site, said Creative Direction Creative Director Richard Parker. It should help our client grow his business significantly. Plus, since I live nearby, I will have a great new shooting range where I can practice more often."

Dedicated to help businesses grow, Creative Direction is a marketing communications practice specializing in direct response and online marketing and is headquartered in central Indiana with offices in Florida and central Kentucky. The company has provided direct mail, online marketing, broadcast, print advertising, outdoor, public relations, corporate identity, collateral, e-commerce and other services to a diverse roster of clients in a wide variety of industries. For more information, visit the company's web site at www.CreativeDirection.com. To contact Creative Direction, call 765-883-8431 or send e-mail to Info@CreativeDirection.com.

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