Creative Direction Marketing ServicesCREATIVE SERVICES



“100% of my time is spent working directly on solving client problems and developing creative solutions for them.” - Richard


WORK DIRECTLY WITH YOUR CREATOR

Richard Parker is the Founder, President and Creative Director of Creative Direction, Inc., a marketing communications practice dedicated to helping businesses grow. Originally incorporated in 1993 as a creative marketing consulting service, Creative Direction now provides innovative marketing communications solutions designed to help grow companies and maximize their shareholder value. As their Creative Director, Parker works directly with clients all over the country in developing creative programs that help drive sales. Creative Direction is a family company and includes an extraordinary support team that provides data, technology, in-house mailshop, media, and merchandising capabilities.

Mr. Parker started in the advertising business in Detroit, Michigan, providing creative services to major automotive manufacturers. Perfecting his Art Direction, Copywriter, Production and Management skills along the way, he became a founder, creative leader, innovator, partner and owner at many other notable advertising agencies and marketing firms across the country.

Although well-known in the marketing communications industry for his creative skills, entrepreneurship, and management abilities, Richard has been a pioneer in the utilization of data and technology in the marketing communications business. He continues to break new ground in combining creative selling concepts and innovative solutions that provide a great return on investment for clients.

Creative Direction milestones include developing the first Super Bowl World Wide Web site for the NFL and sponsor Oscar Mayer, the first online live concert web site on the Online Entertainment Network (OEN) featuring the first Rhythm and Blues Hall of Fame live concert in New York City, and many other Internet-based, direct response, and traditional programs for notable and interesting clients.

Mr. Parker, in concert with Apple Computers, Linotype, Hewlett Packard, Adobe Software, and AGFA also developed the very first fully integrated computer network graphics system in the country while a Creative Director, Executive Vice President and Partner at the Gillespie Organization in Princeton, New Jersey. Parker was Founder, President and Chairman of Synapse Technology, one of the very first organizations founded to employ highly sophisticated database marketing technology which defined business intelligence for virtually all major corporations thereafter.

Winning over 1,500 awards for creative excellence including 6 Clios (the advertising and marketing industry's equivalent to the Oscars), Mr. Parker has also been very active in professional organizations and public service throughout his career.